The market place is a fickle thing... it changes continuously and is always looking for the newest and greatest next thing. I have had the benefit of riding a few trends in my day. Insurance, Real-Estate, Mortgages and now RAIN.
There is a difference between selling a need and meeting a need.
Nutritional Supplements Reign Supreme:
In the MLM Industry, nutritional products reign supreme. That is the wave. Consider this quote from Forbes:
"One of the fastest growing industries in the world is the nutritional supplement group, or more broadly known as Vitamins, Minerals and Supplements, or VMS. Producing about $32 billion in revenue for just nutritional supplements alone in 2012, it is projected to double that by topping $60 billion in 2021 according to the Nutritional Business Journal.
According to Partnership Capital Growth partner Brian Smith, a leading industry expert since 2000, the reason for the growth is it has gone mainstream. “Ten years ago, it was just the muscleheads and the weekend warriors. Now, it’s the full spectrum with men and expecially women,” he said."
Category Creating Versus Category Enhancing
Category Creating Companies are the Billion Dollar Opportunity. They are the ones that bring the newest and best products into the market place. They are the Biggest Waves to ride. Here are a few Category Creating Products.1. Herbs: The first company to bring dried herbs into the marketplace is now worth billions and created hundreds of millionaires from people like you and me.
2. Pills & Capsules: Then came the pills and capsules. Again the same story. That first company is now worth billions and created hundreds of millionaires from those that caught the wave early on.
3. Essential Oils: Essential Oils came next. Same story.
4. Super Juices: Am I repeating myself?
Category Enhancers are "Me Too" companies that make the claim of New and Improved or sell different variations in the same Category. They are catching the wave later and will never see anywhere near the same growth or revenue of the Category Leader.
Seed Nutrition & RAIN International: This is a category creating product in the marketplace. No other company sells seed juice. They use the fruit, berry, leaves, roots or stems. Yet, the seed is 20-40 more times as potent as the rest of the plant, and contains many of the nutrients lost as the plant grows and develops.
If you are selling a category enhancing product then you could make money, but nowhere near as much as if you are the first to market with a category creating product.
Learn More HERE
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